Discover the exact 5-step recruiting framework Brent Scott used to set up to 40 recruiting appointments per month and achieve a 40% conversion rate, helping his organization consistently attract ideal agents!
THE NEXT BROKER CHALLENGE IS BEGINNING SEPTEMBER 22ND
1pm CST/2pm EST
The Challenge That’s Transforming Recruiting
THIS CHALLENGE IS FOR YOU IF...
Recruiting feels overwhelming or unnatural.
Competing brokerages keep winning the agents you want.
You hate feeling slimy, salesy, or pushy when you recruit.
You’re unclear on your true value proposition and how to position it.
You don’t have a proven system that delivers consistent results.
Agents ignore your outreach or ghost your follow-ups.
You struggle to handle objections with confidence.
Recruiting always gets pushed aside because you’re wearing too many hats.
Brent Scott knows what it feels like to struggle in real estate. In 2003, he left a senior retail management role to become an agent — only to leave the industry within two years. But instead of giving up, Brent came back stronger. By 2005, he had earned his Broker’s license in Florida and weathered the storm of the 2007–2008 market crash.
In 2009, he launched his own brokerage. That venture didn’t last — but the lessons learned became the foundation of his leadership philosophy: fail fast, learn faster, and build systems that last.
By 2017, Brent dedicated himself fully to coaching. He launched a program in Northwest Florida where 80% of the agents were brand new — yet under his guidance, they produced over $1M in gross commission income within two years.
Today, Brent is the National Coach & Trainer at The Locker Room, working with brokers, owners, and team leaders across the country. He also serves as Fractional CEO for a Chicago brokerage, where he helps companies achieve scalable, sustainable recruiting success.
Brent’s journey proves that with the right systems and mindset, any broker can go from struggling to thriving. And inside the Recruiting Challenge, he’s showing you exactly how to do it.
Meet Your Coach, Brent Scott
HERE'S WHAT YOU CAN EXPECT TO LEARN IN 4 DAYS...
Day 1 - Sept 22nd: Building the Foundation for Rockstar Recruiting: 1pm CST - 4pm CST
Dive into the essentials of recruiting success. Learn the characteristics of a rockstar recruiter, define your unique value proposition, craft your ideal agent avatar, and implement a 5-step process to systematize your recruiting efforts for consistency and scalability.
Day 2 - Sept 23rd: Mastermind & Crafting a Winning Strategy: 1pm CST - 4pm CST
Collaborate in a mastermind session to refine insights. Develop a robust agent attraction strategy and uncover the DNA of a perfect recruiting appointment to optimize your approach.
Day 3 - Sept 26th: Progress Check-In: Strengthening Your Strategy: 1pm CST - 2pm CST
Review and assess your progress on crafting your agent avatar, solidifying your attraction strategy, and perfecting your recruiting appointment approach. Gain clarity and ensure alignment with your goals.
Day 4 - Oct 3rd: Results Review and Action Accountability: 1pm CST - 2pm CST
Share your actions and results achieved throughout the challenge. Celebrate wins, analyze outcomes, and solidify next steps to maintain momentum in your recruiting journey.
HERE'S EVERYTHING YOU'LL GET TO BUILD YOUR RECRUTING SYSTEM
4 Days Of
Action-Packed Training
2 Week
Recruiting Blitz
Follow-Up
Mastermind
5 Step Recruiting
Challenge Workbook
Recruiting Scripts
For Leaders
Customizable
Social Media Templates
How I Recruited 2 Mega Agents
In 1 Week Training Video
Downloadable
Pipeline Tool
TESTIMONIALS
“26 agents in 2 months—and now we have a real system.”
"The Recruiting Challenge gave us a system that works. In the last 45 days, we’ve onboarded an agent every other day—and cut our recruiting team in half."
Richard Eisloeffel
Director of Recruiting & ISA, Abrams Realty
“A game-changer for how I recruit.”
“The Recruiting Challenge with The Locker Room was a game-changer. It pushed me to reflect on the kind of Broker I am and the type of Realtor I want to attract. I walked away with a comfortable, authentic approach to recruiting that feels helpful—not salesy.”
Dracheka "Buffy" Barrott
Broker, Residential Matchmakers LLC
“I recruited 4 agents during the class itself.”
"I joined because I wanted to grow my company.
In just one week, I recruited 4 agents—and finally got consistent. The Agent Avatar exercise opened my eyes to who I really want to attract. Now I’ve got a CRM-driven system, a vendor referral pipeline, and a consistent rhythm that keeps the recruiting engine running.”
Sandy McAllister
Broker-Owner, McAlister Properties
“These systems really work.”
“I joined because I knew The Locker Room systems work—I’d seen it as an agent. This challenge gave me the scripts, the encouragement, and the leadership mindset I needed. The biggest shift? Learning to be their leader before they’re even in your brokerage. That simple idea is changing the way I show up, and it’s already paying off.”
Glenda Slusser
Broker-Owner, Arise Realty Group LLC
Spots Are Limited — Secure Yours Today
We cap each challenge to keep it interactive and personal. Once spots are filled, that’s it.
Don’t wait until it’s too late. Don’t lose another month of growth.
STILL NOT SURE?
Frequently Asked Questions
What if I can’t attend live?
No worries! All sessions are recorded and yours to keep.
Who is this challenge for?
Broker-owners, team leaders, and managers who want a proven system for consistent recruiting results.
What if I don’t recruit anyone during the challenge?
That’s okay. You’ll leave with the full system, scripts, and pipeline tools so you can keep building momentum after the 4 days.
What’s the cost?
Just $297 for the full challenge, including scripts, tools, and replays. Brokers say it’s the best recruiting investment they’ve ever made.
